Stop guessing what to source. This monthly trends report breaks down exactly what's selling fast, what's slowing down, and where the money is in January 2025—all backed by real market data.

Hot Categories Right Now

Top 5 Trending Categories - January 2025

1. Sneakers (Nike Dunks, Sambas, New Balance 550)
2. Vintage/Y2K Fashion
3. Premium Athleisure
4. Streetwear Basics
5. Winter Outerwear

1. Sneakers: The Evergreen Money Maker

Sneakers remain the most consistent category for resellers. Here's what's moving fast right now:

Nike Dunks

Velocity Score: 9.2/10 (sells within 3-5 days average)
Average Profit Margin: 40-80% on retail releases
Best Sizes: Men's 8-11, Women's 6-9
Hot Colorways: Panda (still!), University Blue, any collab

Profit Example

Nike Dunk Low "Panda" - Retail $110 → Resale $150-180 = $40-70 profit per pair

Adidas Sambas

Velocity Score: 8.8/10
Average Profit Margin: 30-50%
Best Sellers: OG White/Black, Wales Bonner collabs
Note: Supply is catching up—margins compressing

New Balance 550

Velocity Score: 8.5/10
Average Profit Margin: 25-45%
Hot Colors: White/Green, White/Navy, Aime Leon Dore collabs
Trend Direction: Still strong but stabilizing

2. Vintage & Y2K Fashion

The vintage boom shows no signs of slowing. Younger buyers (18-30) are driving massive demand for authentic vintage pieces.

What's Selling

Band Tees: 90s rock/metal (+60% YoY demand)
Vintage Sports: NFL/NBA/MLB from 80s-90s
Y2K Brands: Von Dutch, Ed Hardy, True Religion making comebacks
Vintage Denim: Levi's 501, 505 from 80s-90s

Pro Sourcing Tip:

Estate sales and rural thrift stores have the best vintage finds. Urban thrifts are picked over. Drive 30+ minutes out for untouched inventory.

Price Points That Move

Item Type	Avg. Sold Price	Source Cost
Vintage Band Tee (authentic)	$45-150	$5-15
Vintage NFL Jersey	$60-200	$10-25
80s/90s Levi's 501	$50-120	$8-20
True Religion Jeans (Y2K)	$80-180	$15-35

3. Premium Athleisure

Work-from-home culture permanently changed fashion. Premium athletic wear continues dominating:

Hot Brands

Lululemon: Still king. Align leggings, Define jackets fly off shelves
Alo Yoga: Growing fast among influencer crowd
Vuori: Men's athleisure leader, high demand
Gymshark: Strong with younger buyers

What to Look For

NWT (new with tags) commands 80-90% of retail
Discontinued colors/patterns = premium pricing
Sizing matters: 2-8 in women's moves fastest

4. Streetwear Basics

High-end streetwear like Supreme and Off-White are cooling, but quality basics from these brands still sell:

Carhartt WIP: Workwear aesthetic trending hard
Stussy: Classic pieces always in demand
Nike ACG: Gorpcore still going strong
The North Face: Nuptse jackets (seasonal peak NOW)

5. Winter Outerwear (Seasonal Peak)

January is prime time for winter coats. Move these NOW before season ends:

Seasonal Alert:

Winter outerwear prices drop 30-40% by mid-February. List aggressively NOW and consider accepting lower offers to move inventory before the crash.

Hot Winter Items

North Face Nuptse: $180-280 resale (700 fill)
Patagonia Down: $120-200 depending on style
Canada Goose: Still strong at $400-800+ for authentic
Arc'teryx: Gorpcore staple, high margins

What NOT to Buy Right Now

Avoid These Categories

❌ Fast fashion (Shein, Zara basics) - race to bottom
❌ Designer items without authentication - too risky
❌ Overhyped Supreme (market saturated)
❌ Summer items (wait until March to buy)
❌ Dress shoes (WFH killed demand)

Velocity Scores Explained

We rate items 1-10 based on how quickly they sell:

9-10: Sells within 1 week (grab immediately)
7-8: Sells within 2-3 weeks (solid pick)
5-6: Sells within 1-2 months (be selective)
Below 5: May sit for months (avoid unless steep discount)

Platform-Specific Trends

eBay

Best for: Sneakers, vintage, sports memorabilia
Trending: Authenticated sneakers getting premium prices

Poshmark

Best for: Women's athleisure, contemporary brands
Trending: Lululemon, Free People, Anthropologie

Mercari

Best for: Quick sales, bundle deals
Trending: Y2K fashion, streetwear basics

Depop

Best for: Vintage, Y2K, unique pieces
Trending: 90s aesthetic, handpicked vintage

January Action Items

Liquidate winter inventory - prices drop soon
Stock up on sneakers - consistent sellers year-round
Hunt vintage - highest margins in resale
Prepare for spring - start sourcing lightweight jackets, transitional pieces
Watch Valentine's trends - red/pink items spike late January

Coming Next Month

February preview: Valentine's Day gifting, early spring fashion, and which winter items to hold vs. liquidate.

What's Trending in Resale: January 2025