The Ultimate Reseller's Sourcing Guide: Where to Find Profitable Items
Sourcing is the foundation of reselling profitability. Find good inventory cheap, and everything else becomes easier. This guide covers every sourcing method, with specific strategies to maximize your finds.
Thrift Stores: The Reseller's Bread & Butter
Thrift stores remain the most accessible and consistent sourcing method for most resellers. But not all thrifts are equal.
Goodwill
Pros
- Locations everywhere
- Constant new inventory
- Color tag sales (50% off)
- Outlet stores for bulk buying
Cons
- Heavily picked over
- Best items often priced high
- Inconsistent quality
- Competition from other resellers
Goodwill Strategy:
Find out restock days (ask staff) and arrive within 1 hour of opening. Check the color tag schedule—buying on 50% off days doubles your margin. Visit Goodwill Outlets (bins) for bulk buying at $1.49/lb.
Salvation Army
- Often better prices than Goodwill
- Less competition
- 50% off sales on certain days
- Furniture/home goods also profitable
Upscale Thrift Stores
- Examples: Buffalo Exchange, Crossroads, Plato's Closet
- Pre-curated inventory (higher quality)
- Higher prices but better brands
- Less time spent sorting through junk
- Great for designer/contemporary finds
Local Charity Thrifts
- Hospital auxiliaries, church thrifts
- Often overlooked = less competition
- Donations from affluent areas
- Relationship building pays off
Pro Tip:
Drive 30+ minutes outside urban areas. Rural thrifts are goldmines because fewer resellers visit them. The drive time is worth it for untouched inventory.
Thrift Store Best Practices
- Have a route: Hit 3-5 stores per sourcing trip
- Know restock schedules: Each store has patterns
- Check tags and materials: Quality over quantity
- Use your phone: Quick comps on uncertain items
- Build relationships: Staff can hold items or tip you off
Estate Sales: The Vintage Goldmine
Estate sales offer some of the best vintage and designer finds. They require more planning but yield higher-margin inventory.
Finding Estate Sales
- EstateSales.net: Primary resource, nationwide listings
- EstateSales.org: Alternative database
- Craigslist: Sometimes unlisted sales
- Facebook: Local estate sale groups
- Newspapers: Old school but still works
Estate Sale Strategy
The Two-Day Approach
- Day 1 (Premium): Arrive early for best selection. Pay full price for high-value items that will sell quickly.
- Day 2-3 (Discount): Return for 25-50% off everything. Bulk buy remaining inventory. Negotiate harder.
What to Look For
- Vintage clothing (80s-90s especially)
- Designer items (check closets thoroughly)
- Vintage band/tour t-shirts
- Quality denim (Levi's, Lee, Wrangler vintage)
- Accessories (belts, scarves, jewelry)
- Athletic wear from past decades
Estate Sale Negotiation
- Always negotiate on last day
- Offer 30-50% less than asking
- Bundle items for better deals
- "What's your best price on everything?" works
- Cash talks—always bring cash
Garage/Yard Sales: Best Prices Anywhere
Garage sales offer the lowest acquisition costs but require more time investment. They're best for weekend warriors.
Finding Good Sales
- Craigslist garage sales section
- Facebook Marketplace events
- Yard Sale Treasure Map app
- Neighborhood apps (Nextdoor)
- Driving affluent neighborhoods Saturday AM
Garage Sale Strategy
The Early Bird Approach:
Map out 5-10 sales the night before. Start at 7-8 AM (or whenever they open). Hit affluent neighborhoods first—better inventory. Bring small bills and be ready to negotiate. Most sellers want stuff gone, not maximum profit.
Negotiation Scripts
- "Would you take $X for this?" (offer 50% of asking)
- "I'll take all of these for $X" (bundle discount)
- "What's your best price if I buy more?"
- "Is there anything else you're trying to get rid of?"
Retail Arbitrage: New Items, Guaranteed Authenticity
Buying discounted retail items to resell. Higher acquisition cost but zero authenticity concerns and often faster sales.
Top Retail Arbitrage Spots
Target
- Clearance endcaps (especially clothing)
- Use Target app for hidden clearance
- Red card = extra 5% off
- Best finds: Athletic wear, kids' clothing, seasonal
TJ Maxx / Marshalls / Ross
- Designer brands at discount
- Yellow tag clearance = deep discounts
- Check runway section for premium finds
- Best finds: Designer bags, premium athleisure
Nordstrom Rack
- High-end brands at 50-70% off
- Clear the Rack events = extra 25% off
- Best finds: Designer shoes, premium brands
Nike/Adidas Outlets
- Clearance racks for deep discounts
- Limited releases sometimes available
- Stack coupons and sales
- Best finds: Discounted sneakers, athletic wear
Margins are thinner than thrift sourcing. Only buy items you can double your money on after fees. A $50 clearance item needs to sell for $100+ to be worth it.
Online Sourcing: Buying to Resell
Facebook Marketplace
- Local pickup = no shipping costs
- Negotiate aggressively
- Look for "moving sales" and "estate cleanouts"
- Set alerts for brand names
- Buy lots/bundles for better deals
OfferUp / Letgo
- Similar to FB Marketplace
- Less competition sometimes
- Local pickup preferred
Poshmark/eBay Arbitrage
- Buy underpriced items and resell
- Requires strong market knowledge
- Look for poor photos/titles hiding good items
- Risky—verify authenticity carefully
Liquidation & Wholesale
For experienced resellers ready to scale. Higher capital requirements but can be very profitable.
Liquidation Pallets
Liquidation is NOT for beginners. You need capital ($500-5,000+ per pallet), space, and experience to make it work. Many new resellers lose money on their first pallets.
Liquidation Sources
- Liquidation.com: Major retailer returns
- BULQ: Smaller lots available
- Direct Liquidation: Target, Amazon returns
- B-Stock: Major retailer surplus
Liquidation Realities
- Expect 30-50% of items to be damaged/unsellable
- Manifest accuracy varies wildly
- Processing time is significant
- Storage space required
- Profitable but requires volume
Building Sourcing Relationships
Long-term reselling success often comes from relationships:
Thrift Store Relationships
- Become a regular—staff remembers you
- Tip off staff on what you're looking for
- Ask about items before they hit floor
- Be polite and professional always
Estate Sale Company Relationships
- Attend sales consistently
- Get on email lists
- Ask about early access for dealers
- Buy in volume = better treatment
Donation Center Relationships
- Some allow bulk buying before items hit floor
- Church thrifts especially
- Volunteer to get first access
Sourcing Schedule for Serious Resellers
Recommended Weekly Routine
- Monday: Process weekend finds, list items
- Tuesday: Thrift store route (3-4 stores)
- Wednesday: List and ship
- Thursday: Retail arbitrage run
- Friday: Estate sale scouting, plan weekend
- Saturday: Garage sales (early AM), estate sales
- Sunday: Estate sale day 2/3 (discounts), process finds
Cost Per Item Benchmarks
| Source | Avg Cost/Item | Target Margin |
|---|---|---|
| Garage Sales | $1-5 | 5-10x |
| Thrift Stores | $3-10 | 3-5x |
| Estate Sales | $5-20 | 3-5x |
| Retail Arbitrage | $15-50 | 2-3x |
| Online Arbitrage | Varies | 1.5-2x |
Key Takeaways
- Diversify sources: Don't rely on one channel
- Know your market: Research before you buy
- Build relationships: Long-term sourcing advantage
- Track costs: Know your real margins
- Stay consistent: Regular sourcing beats occasional binges
- Go where others don't: Rural areas, early mornings, last day sales
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