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The Ultimate Reseller's Sourcing Guide: Where to Find Profitable Items

January 14, 2025
14 min read

Sourcing is the foundation of reselling profitability. Find good inventory cheap, and everything else becomes easier. This guide covers every sourcing method, with specific strategies to maximize your finds.

Thrift Stores: The Reseller's Bread & Butter

Thrift stores remain the most accessible and consistent sourcing method for most resellers. But not all thrifts are equal.

Goodwill

Pros

  • Locations everywhere
  • Constant new inventory
  • Color tag sales (50% off)
  • Outlet stores for bulk buying

Cons

  • Heavily picked over
  • Best items often priced high
  • Inconsistent quality
  • Competition from other resellers

Goodwill Strategy:

Find out restock days (ask staff) and arrive within 1 hour of opening. Check the color tag schedule—buying on 50% off days doubles your margin. Visit Goodwill Outlets (bins) for bulk buying at $1.49/lb.

Salvation Army

  • Often better prices than Goodwill
  • Less competition
  • 50% off sales on certain days
  • Furniture/home goods also profitable

Upscale Thrift Stores

  • Examples: Buffalo Exchange, Crossroads, Plato's Closet
  • Pre-curated inventory (higher quality)
  • Higher prices but better brands
  • Less time spent sorting through junk
  • Great for designer/contemporary finds

Local Charity Thrifts

  • Hospital auxiliaries, church thrifts
  • Often overlooked = less competition
  • Donations from affluent areas
  • Relationship building pays off

Pro Tip:

Drive 30+ minutes outside urban areas. Rural thrifts are goldmines because fewer resellers visit them. The drive time is worth it for untouched inventory.

Thrift Store Best Practices

  1. Have a route: Hit 3-5 stores per sourcing trip
  2. Know restock schedules: Each store has patterns
  3. Check tags and materials: Quality over quantity
  4. Use your phone: Quick comps on uncertain items
  5. Build relationships: Staff can hold items or tip you off

Estate Sales: The Vintage Goldmine

Estate sales offer some of the best vintage and designer finds. They require more planning but yield higher-margin inventory.

Finding Estate Sales

  • EstateSales.net: Primary resource, nationwide listings
  • EstateSales.org: Alternative database
  • Craigslist: Sometimes unlisted sales
  • Facebook: Local estate sale groups
  • Newspapers: Old school but still works

Estate Sale Strategy

The Two-Day Approach

  • Day 1 (Premium): Arrive early for best selection. Pay full price for high-value items that will sell quickly.
  • Day 2-3 (Discount): Return for 25-50% off everything. Bulk buy remaining inventory. Negotiate harder.

What to Look For

  • Vintage clothing (80s-90s especially)
  • Designer items (check closets thoroughly)
  • Vintage band/tour t-shirts
  • Quality denim (Levi's, Lee, Wrangler vintage)
  • Accessories (belts, scarves, jewelry)
  • Athletic wear from past decades

Estate Sale Negotiation

  • Always negotiate on last day
  • Offer 30-50% less than asking
  • Bundle items for better deals
  • "What's your best price on everything?" works
  • Cash talks—always bring cash

Garage/Yard Sales: Best Prices Anywhere

Garage sales offer the lowest acquisition costs but require more time investment. They're best for weekend warriors.

Finding Good Sales

  • Craigslist garage sales section
  • Facebook Marketplace events
  • Yard Sale Treasure Map app
  • Neighborhood apps (Nextdoor)
  • Driving affluent neighborhoods Saturday AM

Garage Sale Strategy

The Early Bird Approach:

Map out 5-10 sales the night before. Start at 7-8 AM (or whenever they open). Hit affluent neighborhoods first—better inventory. Bring small bills and be ready to negotiate. Most sellers want stuff gone, not maximum profit.

Negotiation Scripts

  • "Would you take $X for this?" (offer 50% of asking)
  • "I'll take all of these for $X" (bundle discount)
  • "What's your best price if I buy more?"
  • "Is there anything else you're trying to get rid of?"

Retail Arbitrage: New Items, Guaranteed Authenticity

Buying discounted retail items to resell. Higher acquisition cost but zero authenticity concerns and often faster sales.

Top Retail Arbitrage Spots

Target

  • Clearance endcaps (especially clothing)
  • Use Target app for hidden clearance
  • Red card = extra 5% off
  • Best finds: Athletic wear, kids' clothing, seasonal

TJ Maxx / Marshalls / Ross

  • Designer brands at discount
  • Yellow tag clearance = deep discounts
  • Check runway section for premium finds
  • Best finds: Designer bags, premium athleisure

Nordstrom Rack

  • High-end brands at 50-70% off
  • Clear the Rack events = extra 25% off
  • Best finds: Designer shoes, premium brands

Nike/Adidas Outlets

  • Clearance racks for deep discounts
  • Limited releases sometimes available
  • Stack coupons and sales
  • Best finds: Discounted sneakers, athletic wear
Retail Arbitrage Warning

Margins are thinner than thrift sourcing. Only buy items you can double your money on after fees. A $50 clearance item needs to sell for $100+ to be worth it.

Online Sourcing: Buying to Resell

Facebook Marketplace

  • Local pickup = no shipping costs
  • Negotiate aggressively
  • Look for "moving sales" and "estate cleanouts"
  • Set alerts for brand names
  • Buy lots/bundles for better deals

OfferUp / Letgo

  • Similar to FB Marketplace
  • Less competition sometimes
  • Local pickup preferred

Poshmark/eBay Arbitrage

  • Buy underpriced items and resell
  • Requires strong market knowledge
  • Look for poor photos/titles hiding good items
  • Risky—verify authenticity carefully

Liquidation & Wholesale

For experienced resellers ready to scale. Higher capital requirements but can be very profitable.

Liquidation Pallets

Beginner Warning

Liquidation is NOT for beginners. You need capital ($500-5,000+ per pallet), space, and experience to make it work. Many new resellers lose money on their first pallets.

Liquidation Sources

  • Liquidation.com: Major retailer returns
  • BULQ: Smaller lots available
  • Direct Liquidation: Target, Amazon returns
  • B-Stock: Major retailer surplus

Liquidation Realities

  • Expect 30-50% of items to be damaged/unsellable
  • Manifest accuracy varies wildly
  • Processing time is significant
  • Storage space required
  • Profitable but requires volume

Building Sourcing Relationships

Long-term reselling success often comes from relationships:

Thrift Store Relationships

  • Become a regular—staff remembers you
  • Tip off staff on what you're looking for
  • Ask about items before they hit floor
  • Be polite and professional always

Estate Sale Company Relationships

  • Attend sales consistently
  • Get on email lists
  • Ask about early access for dealers
  • Buy in volume = better treatment

Donation Center Relationships

  • Some allow bulk buying before items hit floor
  • Church thrifts especially
  • Volunteer to get first access

Sourcing Schedule for Serious Resellers

Recommended Weekly Routine

  • Monday: Process weekend finds, list items
  • Tuesday: Thrift store route (3-4 stores)
  • Wednesday: List and ship
  • Thursday: Retail arbitrage run
  • Friday: Estate sale scouting, plan weekend
  • Saturday: Garage sales (early AM), estate sales
  • Sunday: Estate sale day 2/3 (discounts), process finds

Cost Per Item Benchmarks

SourceAvg Cost/ItemTarget Margin
Garage Sales$1-55-10x
Thrift Stores$3-103-5x
Estate Sales$5-203-5x
Retail Arbitrage$15-502-3x
Online ArbitrageVaries1.5-2x

Key Takeaways

  1. Diversify sources: Don't rely on one channel
  2. Know your market: Research before you buy
  3. Build relationships: Long-term sourcing advantage
  4. Track costs: Know your real margins
  5. Stay consistent: Regular sourcing beats occasional binges
  6. Go where others don't: Rural areas, early mornings, last day sales

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