Best Platforms for Selling Clothes Online (2025)
January 8, 2025
12 min read
Choosing the right platform can make or break your reselling business. Each marketplace has different fees, audiences, and sweet spots. Here's the definitive breakdown for 2025.
Quick Platform Comparison
| Platform | Fees | Best For | Audience |
|---|---|---|---|
| eBay | ~13% | Sneakers, vintage, variety | All ages, global |
| Poshmark | 20% | Women's fashion, brands | Women 25-45 |
| Mercari | 10% | Quick sales, variety | Budget-conscious |
| Depop | 10% | Vintage, Y2K, trendy | Gen Z (16-26) |
| Grailed | 9% | Men's designer, streetwear | Men 18-35 |
eBay: The Volume King
Pros
- Largest audience (182M active buyers)
- Global reach
- Best for sneakers (authentication)
- Auction option for rare items
- Promoted listings work well
Cons
- Higher fees (~13% total)
- Complex seller requirements
- Buyer-favored returns policy
- Competitive marketplace
What Sells Best on eBay
- Sneakers: eBay's authentication makes it #1 for shoes
- Vintage clothing: Collectors shop here
- Men's fashion: Better audience than most platforms
- Sports memorabilia: Jerseys, vintage sports tees
- Designer items: With authentication
eBay Pro Tip:
Use eBay for items over $50. The fees hurt on low-priced items, but the massive buyer pool justifies fees on higher-ticket items.
eBay Fee Breakdown
- Final value fee: 13.25% (most categories)
- Payment processing: ~3%
- Promoted listings: Optional 2-10%
- Total: ~13-16% depending on promotion
Poshmark: The Social Marketplace
Pros
- Prepaid shipping labels
- Social features drive discovery
- Strong women's fashion market
- Easy listing process
- Bundle offers = higher AOV
Cons
- Highest fees (20%)
- Requires "sharing" for visibility
- Time-intensive community aspect
- Buyers expect deals/offers
What Sells Best on Poshmark
- Lululemon: The #1 searched brand on Poshmark
- Free People: Bohemian styles do well
- Anthropologie: Premium contemporary
- Nike/Adidas women's: Athleisure staples
- Designer bags: Coach, Kate Spade, Michael Kors
Poshmark Fee Structure
- Sales under $15: Flat $2.95
- Sales $15+: 20% commission
- Shipping: Prepaid label included (~$7.67)
- Effective rate: 20% (buyer pays shipping)
Poshmark Strategy:
Price 20-30% higher than your target to account for offers. Poshmark buyers ALWAYS offer—build it into your pricing.
Mercari: The Quick Flip Platform
Pros
- Lower fees (10%)
- Fast sales
- Simple listing process
- Good for variety of items
- Shipping options flexible
Cons
- Smaller audience
- Price-sensitive buyers
- Less brand-focused
- Payment processing adds ~3%
What Sells Best on Mercari
- Mall brands: H&M, Zara, Forever 21
- Kids' clothing: Strong parent buyer base
- Video games/electronics: Beyond just clothes
- Bundles: Buyers love lot deals
- Budget streetwear: Nike, Champion basics
Mercari Fee Breakdown
- Selling fee: 10%
- Payment processing: ~2.9% + $0.50
- Total: ~13% effective rate
Depop: Gen Z's Thrift Store
Pros
- Younger demographic = trends
- Vintage sells well
- Visual/Instagram-like interface
- No listing fees
- Strong Y2K market
Cons
- Smaller buyer pool
- Buyers have less money (younger)
- Photo aesthetic matters a lot
- International shipping complex
What Sells Best on Depop
- Vintage everything: 80s, 90s, Y2K
- Unique/one-of-a-kind: Statement pieces
- Streetwear: Nike, Stussy, Carhartt
- Designer dupes: (ethically, not fakes)
- Handmade/reworked: Customized vintage
Depop Secret:
Invest in your photo game. Depop is visual-first. Natural lighting, clean backgrounds, and styled flat lays dramatically increase sales.
Grailed: Men's Fashion Specialist
Pros
- Lowest fees (9%)
- Serious fashion buyers
- Best for designer menswear
- Knowledgeable community
- Higher price points accepted
Cons
- Men's only
- Niche audience
- Lowball offers common
- Strict authenticity expectations
What Sells Best on Grailed
- Designer: Rick Owens, Raf Simons, Margiela
- Japanese brands: Comme des Garcons, Kapital
- Vintage streetwear: Supreme archive, vintage Nike
- Hype sneakers: Jordan, Yeezy, Nike collabs
- Premium denim: APC, Acne Studios
Platform Strategy by Item Type
| Item Type | Best Platform | Why |
|---|---|---|
| Sneakers | eBay | Authentication, largest market |
| Women's athleisure | Poshmark | Target demographic |
| Vintage clothing | Depop or eBay | Dedicated vintage buyers |
| Men's designer | Grailed | Knowledgeable buyers pay more |
| Kids' clothing | Mercari | Parent-heavy user base |
| Mall brands | Mercari | Lower fees, quick sales |
Multi-Platform Strategy (Recommended)
Serious resellers list on multiple platforms simultaneously. Here's the optimal approach:
- Primary platform: Choose based on your inventory type
- Crosslist high-value items: $50+ items on 2-3 platforms
- Track where items sell: Double down on winning platforms
- Delist quickly: When item sells, remove from other platforms immediately
Multi-Platform Benefit:
Resellers who list on 3+ platforms report 40% faster sell-through rates and 15% higher average prices due to increased exposure.
The Bottom Line
- For maximum reach: eBay
- For women's fashion: Poshmark
- For quick, low-effort sales: Mercari
- For vintage/trendy: Depop
- For men's designer: Grailed
- For best results: All of the above with crosslisting
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